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In the western countries, DVD is still considered an expensive luxury format - mainly intended to part serious movie enthusiasts from their money. (Chinese politicians and researchers are now keen to celebrate SVCD as the first international high-tech standard that has been developed in China.) Finally, it was also thought that a Chinese video disc standard would help in pressuring the DVD Consortium to keep the licensing fees down, at least for the Chinese market. Moreover, this was also considered an issue of national pride an opportunity to flex some technical muscle, and to send a clear signal to the outside world that China has enough critical mass to be able to ignore foreign entertainment standards it does not want to conform to. It was calculated that creating a royalty-free, full-fledged video disc format on their own would be a major long-term win for the domestic industry. The Chinese government did not quite like the idea that the domestic home electronics industry would have to pay royalties to foreign companies in order to manufacture next generation video disc products for Chinese people. It was decided that DVD - while undoubtedly a good technical specification as such - is all too tightly controlled by DVD Consortium, a closed body of foreign companies. The political objectives of the Chinese government. This would be a huge market opportunity for anyone who could deliver the goods first. It was quite clear that at this high adoption rate, people would also be willing to purchase the 2nd generation video disc players (with better image quality and more features), once they should come available.

The 1997 estimates ballooned to 18.20 million units. In 1995 there were less than 1 million hardware VCD players sold in China. The prevailing success of the original (White Book) Video CD format. It all comes down to the following three reasons: First of all, why was there such a big interest in creating a new CD-based video disc format for China, at the time when the rest of the world was already preparing to accept DVD as the "next generation" digital video delivery format? The final SVCD spec, set by the China National Committee of Recording Standards, was announced in September 1998, winning out over C-Cube's China Video Disc (CVD) and HQ-VCD (from the developers of the original Video CD).Īs always, the background story is a bit more complicated than how it appears in brief summaries like the above. Super Video CD (aka SVCD, Super VCD or Chaoji VCD) is an enhancement to Video CD that was developed by a Chinese government-backed committee of manufacturers and researchers, partly to sidestep DVD technology royalties and partly to create pressure for lower DVD player and disc prices in China.
